Expert Secrets Review – Want to quit your 9 to 5?
Perhaps you’ve probably spent years trying to create the perfect online business. Let’s face it—who wants to work nine-to-five every single day? Who wants to do overtime and not see their kids? Who wants to work and work and work without seeing any rewards? I’ll let you all in on a secret: reading Expert Secrets by Russell Brunson will change your life for the better.
Doing the 9-5 Routine
I’ve known a lot of people who worked hard during the day and were exhausted at night and all weekend. Sometimes, they even had to work two jobs just to help their family make ends meet. It’s not easy doing this and it’s not getting any easier. In fact, Artificial Intelligence in the workplace is poised to replace lots of traditional jobs.
That’s not good news for people who have been working for years without much reward. I know that it can be a struggle, but I’m here to tell you that it can and should be better. You can leverage the power of new digital tools and your own community to generate a lot of income. It’s all in the book Expert Secrets by Russell Brunson and I’m truly excited to tell you about it!
What Is Expert Secrets?
Expert Secrets is a fantastic book written by entrepreneur Russell Brunson. If you’ve ever tried to start an online business, but have failed, this book is for you. If you work the daily grind, but you really want to leverage the power of online communities, this book is for you.
In Expert Secrets, Russell Brunson outlines strategies to help anyone market an online business successfully.
If you want to become an expert in your niche and build a community of supporters, this is the book that will help you put tactics in place to achieve that.
Who Is Russell Brunson?
You might be wondering who Russell Brunson is. I had to do my own research to find out. If you know about Dan Kennedy and all of his great work when it comes to online marketing and businesses, you’ll be excited to know that Russel Brunson learned directly from him. Dan Kennedy was his mentor, which is great news.
Russell Brunson is a giant in the modern Internet marketing industry. In fact, he had already earned his first million dollars before he had even graduated! That says something about his intent and his direction. What it tells me is that this guy knows what he’s doing when it comes to online marketing. This is exactly why I picked up his book, Expert Secrets.
A Look Inside Expert Secrets
Here’s the bit where I tell you what this book is all about and why you should go out and buy it right now. This is where you get to learn how good this book really is and why it will boost your online businesses as you’ve never experienced before. After years of struggling in the world of online marketing, I’ve heard about other businesses who have implemented Russell’s strategies and they are now seeing some fantastic results!
Your Very Own Mass Movement
One of the biggest problems that any online business faces is cutting through all of the online noise. There was once a time when having a website was the exception rather than the rule, but that has all changed. These days, it’s hard to get your message out there and even harder to find willing customers.
The first part of the book revolves around the idea of becoming a charismatic leader. The idea is that for you to be able to cut through the noise, you have to truly become a leader in your chosen business niche. Only then will people take notice and start to follow.
Russell Brunson outlines in detail how to become a good leader in your field. In this context, it’s important to have a cause so that people have something worthy to follow. You need to be able to offer people a brand-new opportunity. You need to be able to offer them something of value so that they’ll take up your cause and listen to what you say. You need to be able to give them great ideas.
This part of Expert Secrets is an epiphany for lots of online business operators, I’ve heard. They typically run online businesses that are effectively disconnected from their customers. They usually wait for customers to find them rather than going to them with a new idea. They aren’t leaders in their field at all and this means that customers are not willing to give up their precious time and money to actually listen to what they have to say or buy what they are selling.
After reading this part of the book, you’ll probably sit down and brainstorm every idea you have and then some more. You’ll probably do it for days on end until you come up with some ideas that might work.
Getting Your Customers to Believe in You
You could have the best business idea in the world, but it could still fail because nobody else believes in you. One of the mistakes that many online businesses make is just slapping prices on products and trying to sell them.
This is a really ineffective way to run a business because every product is disconnected. Those kinds of websites are a dime a dozen.
Even if you want to become a charismatic thoughtful leader in your chosen niche, how can you get people to actually believe in you? You might have some good ideas written down for a new business, but you might struggle to work out how you can connect with people and convince them that you are worth listening to.
This part of the book really goes into great detail about how to make people believe in you and the tactics involved. What I love is how concise everything is and how inspiring it is. Basically, Russell Brunson outlines six secrets or tactics that anyone can use to help build belief in people.
For example, one secret called The Epiphany Bridge, outlines how you can use storytelling to evoke emotions in people so that they will relate to you and your brand. The Hero’s Journey secret details how anyone can build his or her own heroic story to create a personal brand that people will feel an attachment to.
The whole idea is that you can’t just sell products anymore. If you really want to generate massive wealth, you have to develop a personal brand that will engage your customers. You need to be able to break down their false belief patterns and build your own story so that people will listen to you. If you can do this, you can achieve so much in online business.
Giving Your Community Value
The truth is that people are so disengaged in the online world these days. Today, people are so weary of online advertising and scams that their BS filters are turned all the way up to 11. That can be really hard to get through, but as a modern entrepreneur, it’s necessary to engage with an audience to find success.
One way to do this is to give back to your community of believers and customers. If they’re listening to you, you need to give them something back in return.
In fact, Russell Brunson says that this is a moral obligation and outlines how to do this in this section of the book.
One way to break down the social barriers between you and your customers is to offer them a new opportunity. They need to see that you have something valuable to offer them. This is the final piece of the puzzle that puts everything together. Engaging with people is a two-way process and this section gives you the tools.
Just as with the second section, this one is also broken down into six secrets and tactics. I love how the book is so consistent in this way.
The whole idea of providing people with a new opportunity is offering them something that they will find valuable. Russell Brunson outlines the example of using a webinar in The Perfect Webinar secret, but there are other ways to do it, too.
All of this brings to mind a guy such as Anthony Robbins, who was so successful in the motivational speaker circuit. His whole personal brand was about giving people extreme value through motivational strategies. He appealed to massive numbers of people by offering them something of great value: the motivation to be a better person in life.
Russell Brunson does a great job of breaking all of these tactics down for the modern online business owner and marketer. You will read this section over and over again just to make sure that it is stuck in your head.
Funnels
The whole idea of creating sales funnels is that they will offer value to customers and generate wealth on their own using automated tools. A sales funnel website will guide customers through a convincing narrative that engages them and gives them a call to action. As an online entrepreneur, you can create numerous sales funnels that will appeal to people and offer them value.
You might even have several sales funnels going at the moment, but they probably aren’t making you wealthy just yet. By offering your customers value through the use of webinars and telling them how they can make more money themselves, you can actually engage more people in your online business. It’s engaging for people and, if it’s done right, can generate lots of money each and every month. The good news is that you might not have to work the daily grind to make this money either!
Russel Brunson pulls everything together in this final section of Expert Secrets. After reading it, you might feel as if you have more energy and more will to create sales funnels for your online businesses.
Expert Secrets Pricing
If you like the idea of making more money and breaking away from the daily grind, I suggest that you check this great book out. Russell Brunson has a fantastic track record in this area and he’s well worth listening to.
So, how much does it cost? If you go to one of the biggest online book sellers, such as Amazon, you can get it for under $20. That’s less than the cost of lunch for most people. But you can buy it here for free, you only pay for the shipping.
Final Thoughts
If you have struggled for years to come up with online business ideas that work, I highly recommend getting hold of Expert Secrets for yourself. It will teach you how to engage with customers, brand yourself, tell your own story, and create a community. All in all, it’s essentially a how-to book for the modern digital age and the curious entrepreneur.